Goodwill
Goodwill is a very general concept. It is the value placed upon the likelihood that the customers or clients of a partnership's business will continue to deal with it after there is either a change in the partnership, or a sale of the business as a going concern. In external terms, on the occasion of an outright sale, it represents the difference between the price that a buyer is prepared to pay for the overall business and its connections, and the market value of the assets.
It therefore reflects the extent to which the business has, by whatever means, been able to build up its reputation. It may be particularly attached to certain features of the business, such as the name, the use of that name in the form of a trade mark, or the premises from which the business trades. Its value is a matter for negotiation between the selling partnership and the buyer; and, as such, it does not matter what is said in the partnership agreement—the market decides its value. Goodwill built up within a firm, where there has been no transaction regarding it, is rarely shown in the balance sheet of the business.
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