I took this from the Edexcel Homepage two or three weeks when I was questioning the substance of these courses and in particular which persons were running them?
The following is a preamble to the type of course which is mandatory in Bournemouth. I would like to point out that this preamble contains factually incorrect material.
I wonder how many so called trainers can tell me what it is?
I've bypassed most of the nonsense and posted that which is relevant to this thread. The full text of this particular course and references to other courses can be downloaded from the link at the bottom of this page.
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Qualifications : BTEC specialist and Short Course qualifications : Passenger Transport : NQF level 2 (from October 2007) : Transporting Passengers by Taxi and Private Hire (Award) Updated: 08/10/07
About edexcel : Media Centre : News Release Archive : 2003
18/03/2003 National training for licensors of taxi/mini cabs New BTEC course, in conjunction with NATPHLEO, to standardise the licensing of the Hackney Carriage and Private Hire business.
A new BTEC course from Edexcel, in conjunction with the National Association of Taxi & Private Hire Licensing & Enforcement Officers (NATPHLEO), in Hackney Carriage & Private Hire Licensing has been brought in to bring standardisation across the country for those who have the task of licensing the Hackney Carriage and Private Hire business, and of bringing to court those who break the law. The BTEC awards - to be announced tomorrow (19th March) at the NATPHLEO conference - will be delivered by NATPHLEO - an Edexcel-approved centre - through residential Updated: 15/04/03
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Unit 1: Customer Service for Passenger Transport
NQF Level 2
Guided learning hours: 10
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Unit abstract
This unit introduces learners to the importance of delivering good customer service for passenger transport. Learners will investigate the importance of good communications and positive working relationships. They will explore the role of the customer and the employee and the relationship between them, including how the driver can develop and maintain good customer service to the benefit of the customer, the operator and the driver.
Learners will also address a range of issues relating to difficult customers and situations, including how to deal with drunkenness, hooliganism or non-paying customers. They will examine ways to resolve situations or complaints.
This unit has direct links with the Level 2 NVQ in Road Passenger Vehicle Driving, particularly:
• Unit 1: Ensure the health and safety in your work environment in the road passenger transport industry
• Unit 3: Provide professional customer service in the community transport, chauffeur, taxi and private hire industries
• Unit 4: Deal effectively with difficult passengers
• Unit 6: Provide a transport service in the community transport, chauffeur, taxi and private hire vehicle industries for passengers who require assistance
• Unit 7: Achieve effective working relationships with colleagues in the road passenger transport industry
• Unit 8: Transport children and young persons by taxi, private hire or chauffeuring
• Unit 20: Process telephone bookings in the road passenger transport industry.
This unit presents opportunities to develop key skills in communication, information and communication technology, improving own learning and performance, problem solving and working with others.
This unit is assessed through a multiple-choice test.
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Learning outcomes
On completion of this unit a learner should:
1 Understand how good customer service is developed and maintained
2 Understand the importance of good communication and positive working relationships to maintaining good customer service
3 Know appropriate methods of dealing with difficult customers and situations.
Unit content
1 Understand how good customer service is developed and maintained
Benefits of good customer service: to the organisation; to the customer; to the employee; creating customer goodwill/satisfaction/confidence; increasing fare and ticket sales; turnover and company profitability; raising profile of the passenger transport industry; other competition; security of employment
Customer: role, eg purchaser who has a choice of transport, source of revenue for the company, indirectly pays wages; sourcing new customers; evaluating the service
Personal attributes: product and service knowledge; personal qualities and appearance, eg friendly, helpful, good communicator, cheerful, obliging, well groomed, clean company uniform and smart appearance; solving problems associated with personal hygiene and dress codes; interpersonal skills, eg greeting customers, attitude, behaviour, courtesy, tact, efficiency
Good customer service: identifying, meeting and exceeding customer needs and expectations; providing efficient and reliable service; recognising opportunities; giving good and accurate information and advice; providing unsolicited help and assistance; value for money; promoting trust; cultivating relationships; ensuring equality of service; driving with care and consideration for passengers and other road users; using equipment and technology to enhance the service
2 Understand the importance of good communication and positive working relationships to maintaining good customer service
Working relationships: company policies and procedures; relationships (other drivers, new colleagues, mentors, supervisors, controllers); importance of effective working relationships; team working; agreeing work responsibilities; common goals; sharing information and good practice; friendly and reliable; company standards and guidelines for behaviour; resolving behavioural problems and conflict in the workplace; limits of authority; responsibilities towards colleagues; skills in dealing with difficult relationships; integrating work activities with colleagues; benefits, eg staff morale, improved relationships with customers and colleagues
Communication: with operator, colleagues and customers; giving complete and accurate information; communicating information; importance of good communications; policies and procedures; referring and reporting where appropriate; provision for free and open communication; listening skills (body language, facial expressions, showing empathy and concern, language appropriate for the customer and situation, vocal tone and level, questioning techniques, eye contact); benefits of good communication skills; solving communication difficulties; summarising to avoid misunderstanding
3 Know appropriate methods of dealing with difficult customers and situations
Difficult situations and customers: justification for refusing a fare, eg drunkenness, hooliganism, loud, rowdy, non-payers, dirty clothing, fouling the vehicle; dissatisfied customers; safety measures; personal safety; controlling emotions in difficult situations
Resolving situations: assessing situation; good communication and interpersonal skills; impartiality and balance; maintaining control; cooling situations; protecting other passengers; limits of authority; help and assistance measures; legal responsibility; positive response actions; determining assistance point; alarm and radio use; identifying culprits; taking names; use of the security camera; maintaining safety and security; recording and forwarding incidents and emergencies for action
Resolving complaints: company complaints procedure; organisational and legal responsibilities; listening skills; establish facts; determine problem; summarise to avoid misunderstanding; judge seriousness; make and explain decision; consideration of customer relationship and goodwill; take action and resolve; record outcome
Assessment criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all of the learning outcomes for the unit. The assessment criteria describe the level of achievement required to meet the learning outcomes.
Learning outcomes Assessment criteria
To achieve each outcome a learner must demonstrate the ability to:
1 Understand how good customer service is developed and maintained
• describe the benefits of good customer service for the customer, driver, company and industry
• explain the role of the customer in positive relationships
• describe personal attributes required for good customer service
• describe good customer service techniques and initiatives to maintain and enhance service delivery
2 Understand the importance of good communication and positive working relationships to maintaining good customer service
• identify elements of positive working relationships
• describe the positive effects of good working relationships for customer service
• identify elements of good communication skills
• explain the importance of good communication skills for customer service
3 Know appropriate methods of dealing with difficult customers and situations
• identify methods of safely dealing with difficult customers and situations
• identify safe methods of response when dealing with difficult situations
• identify procedures for dealing with customer complaints.
Assessment
To pass this unit, learners will have to achieve a minimum pass of 70 per cent in a multiple-choice question paper testing knowledge and understanding, as detailed in the section Assessment and grading at the front of this specification.
The full file can be downloaded here.
http://www.taxi-driver.co.uk/files/btectaxiph.pdf