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PostPosted: Sun Apr 16, 2023 2:50 am 
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Although this is about women drivers, a bit different from the other two articles, because it's specifically targetting women customers, like Pink Ladies. And thus probably doomed to failure, at least in its current form.

And more than the sniff of advertorial here as well :?


Suffolk female only taxi driver service going from strength to strength, says owner

https://planetradio.co.uk/hits-radio/su ... ostrength/

The female-led taxi service has been running for just under 2 months

Two months since setting up her female driver only taxi service, a Suffolk woman tells us it’s been a huge success.

Joanne Carr set up Diamond Cars- a female-led service - just under two months ago, to ensure people feel safe getting a lift.

Joanne told us her boyfriend helped her get into the business, having been in it himself for 20 years.

Before setting her business up, she worked in the care service.

She told us about her decision: "I wanted to improve mine and my children's quality of life and so I gave it ago."

Although she has faced some derogatory comments, Joanne says she loves the work: I'm proud to be a female taxi driver!

"Even though some sectors of the world are not catered to women, we are getting there.

"I just want to create awareness and encourage people, especially women, to be more independent."

Why female drivers only?

Joanne told us all about her decision to make her business a female driver only company, explaining she is a "single parent to two teenage children" and a self-proclaimed "helicopter parent who would drive around anywhere for them":

"Even myself, I don't walk around the streets at night time because I don't deem it safe... I am always thinking about safety. It's drummed into me, it's who I am.

"I am a woman and I understand."

"I've dealt with weird people in my life...and I just want to help them be independent, but at the same time feel safe....

"It falls across both genders where males and females should feel safe, but I just like to go into it with the approach of I'll help anybody within reason...

"Sometimes females and males feel more comfortable with a female driver.

"I think that it's maybe not such a confrontational thing. It depends on the driver, but obviously, you don't know when you're getting in that car. I think it's just a preference really."

Joanne even takes it upon herself to look out for women on nights out, and has been known to offer free lifts to get them home, saying she's rather be "safe than sorry".


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PostPosted: Sun Apr 16, 2023 2:50 am 
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Joined: Wed May 16, 2012 6:33 am
Posts: 18538
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"Sometimes females and males feel more comfortable with a female driver."

And sometimes males driver feel more comfortable with passengers who they think won't slit their throat, whether they're male or female :-|

Quote:
Joanne even takes it upon herself to look out for women on nights out, and has been known to offer free lifts to get them home, saying she's rather be "safe than sorry".

What's that supposed to mean? Presumably it's code for the ones who look stupidly drunk. But I wonder how she approaches these women?

Anyway, she's welcome to them, especially if she's giving them freebies. But I wouldn't be surprised if she's had second thoughts in a couple of years or so :-|


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PostPosted: Sun Apr 16, 2023 7:07 am 
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Joined: Sat Apr 01, 2006 11:47 pm
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Location: Stamford Britains prettiest town till SKDC ruined it
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But I wouldn't be surprised if she's had second thoughts in a couple of years or so :-|


I doubt she'll be around in a couple of years doing that once word gets out they'll all want freebies

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PostPosted: Sun Apr 16, 2023 4:05 pm 
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Not sure this trade is suitable for niche markets, but I wish her well.

IMO it's better to be a lady on a bigger firm who can offer the lady option to a wider audience.

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