I'd forgotten about this one, but seems they're back in town anyway
But like the council talking nonsense as per the title of this thread, maybe the author of this piece should stick to the basics...
Uber in Swindon: Cheaper rides but taxi firms fume over decisionhttps://www.swindonadvertiser.co.uk/new ... e-swindon/UBER is back on Swindon’s streets after being granted an official licence — and not everyone has been celebrating.Passengers have largely praised its return due to fast pick‑ups and low fares.
But local taxi drivers warn the council’s decision to quietly bring the firm back to the town threatens their livelihoods and could hit long‑established firms hard.
On Friday, March 27, Swindon Borough Council confirmed that Uber now has a Private Hire Operator Licence in Swindon, which was officially issued last year.
Uber had held a licence in Swindon until 2018 – but did not renew it.
Despite this, it was possible to book an Uber from somewhere in town to another location, due to other Swindon taxi services subcontracting work to them.
Despite previous coverage on the issue of Uber's presence in the town, it was not officially announced by the council that it was allowed to operate fully once more.
But investigations by Adver showed that vehicles could be hired within two minutes on a consistent basis within recent weeks.
Fares for hiring the private vehicles cost between £5 and £6 for short journeys for a 'standard' vehicle, ordered through an app on your smart phone.
The cost varied depending on the type of taxi ordered, with UberXL costing between £7 and £13 depending on time, Wait & Save costing between £5 and £7, Comfort costing between £5 and £8, Exec costing between £8 and £14, Assist between £5 and £7, and Priority between £7 and £9.
The company works by offering riders to transport people through its app, with drivers using real-time GPS tracking. It involves dynamic pricing, with prices fluctuating based on immediate supply and demand and utilises independent contractors rather than traditional employees.
Adver readers have been positive about Uber's well-known availability and cheap fares.
“Uber best taxis to use. And cheapest!” said Stefanescu Taoo Dragos.
“They’ve been very reliable. No complaints,” said Ben Thomas.
“Been using them for several weeks and great so far,” said Janice Timms.
“Used them for the first time on Sat night. Great service. Arrived on time and price reasonable,” said Rhi Parkes.
“Availability is great, they’re quick and responsive and so much cheaper than any taxi company we’ve had in years…!” said Sav Sav.
But there were a few negative responses.
“If you are out in the sticks or live in the countryside, Uber says your taxi is half an hour away on the monitor and never arrive,” said Dave Morton.
“Goodbye to the rest of the taxi operators,” said Paul Hobbs.
This is a view shared by other taxi companies in Swindon, who say they are concerned that the new licensing of Uber will reduce their customer numbers.
John, a Hackney Carriage Driver in Swindon, said: “The council should be ashamed of themselves.
“I think customer numbers will drop for everybody, even the private hire companies.”
Swindon Taxi also spoke to the Adver saying that Uber has “already made it harder” for them, is affecting their business, and means they are getting less work.
Another Swindon taxi company, who didn’t want to be named, said that Uber was already affecting them, and they expect it to get worse in the long term.
Addressing their decision to grant the licence, Swindon Borough Council said that they decide licences on a case-by-case basis in line with their taxi licensing policy.
In this case, they said the decision was made to approve the licence because there was no reason not to.
An Uber spokesperson said: “We’re delighted to have been granted a licence to operate in Swindon and we’ve seen a really strong response from the local community.
“From catching a train, going to a medical appointment or back home after a night out, people really value being able to get where they need to go in a safe, affordable and easy way.
“Importantly, we’re also creating new earning opportunities for local drivers. On Uber, all drivers have access to industry-leading worker rights such as holiday entitlement and access to a pension scheme, as well as formal representation through GMB Union.”
Uber has also recently been granted licences to operate in Wiltshire and in Salisbury.
The firm launched in San Francisco in 2010 and made hiring vehicles for the short-term mainstream, effectively creating a new industry and transforming public transport.
It expanded to over 70 countries and 450+ cities by 2017, but there have been criticisms of the system as it avoids full employment benefits to those working through the app and avoids other regulations required of traditional taxi drivers.