Quote:
"We all worked in the NG8 area and we know the area and we know all the customers and where everyone goes." Liam explained that they created the company so that they "can basically get back in the area that we were already in, it's like coming home for everyone."
I'd guess their old company was one of these big city firms that was kind of local, and mainly confined to one area of the city. And the drivers are now having to work all over with DG Cars, and they feel a bit uncomfortable about it, especially as some of them seem quite old.
But don't know if it's a good idea to name their new firm after a particular postcode, although obviously they've hedged their bets by saying they'll go further afield as well.
But they're obviously just trying to replicate their previous comfort zone in terms of their day-to-day working activities
