Andy wrote:
The Council does not set fares at all in our district. It is for the operators to charge what they like. It works.
It works because this is a rural area and one needs to rely on developing a customer base of regulars. Would it work in a big city like London, for example?
I think not. But, having said that, it might if everyone were forced to display their fares on the door to a pre-set pattern that is understandable. Eg> £50 per mile or pro-rata.
Perhaps Andy, but £50 per mile is a bit extortionate, innit??
It could work on longer journeys, but not on short ones, since it would be like comparing half a dozen tariff cards on the rank, which would be difficult, even assuming you knew where how far you were going.
In any case, people would still tend to just go to the first taxi on the rank anyway, and as far as street hails are concerned they couldn't compare anyway, and would tend to take the first cab that came along.
As for maximum prices, these are no use if they are way above the 'market rate' since, those who know the score will pay less than those who don't know that discounting is rife, and will just pay the metered price.
It's a bit like that in my manor - the LA sets an out-of-area fare (possibly illegally), and on mega-long journeys a cab can be secured for up to half the metered fare.
Of course this is good for those in the trade who manage to secure fares at these rates, but I doubt if the OFT would like that kind of thing from the consumer angle.
Dusty